Directing Activity to Optimise Effectiveness

Silhouette™ Targeter directs sales representatives call activity towards those doctors with the highest current and/or future value for your portfolio. Used in conjunction with Silhouette™ Profiler, Silhouette™ Targeter provides clear guidance to medical representatives about where they need to direct their activity, through the adoption of an easy to understand doctor ranking system.

With Silhouette™ Targeter you will:

• Improve targeting accuracy.
• Improve the effectiveness of your sales efforts.
• Gain internal knowledge of the interrelationship between profiling accuracy and targeting behaviours to drive revenue and profitability.

To find out more about Silhouette™ Targeter, please contact us.