Optimising Calls across Portfolios and Teams
Silhouette™ Call Planner builds on the outputs of Silhouette™ Profiler to identify the most valuable customers to the company. It recognises that the portfolio value of a customer is based on individual brand value. Silhouette™ Call Planner supports sales representatives' plan their allocation of time and effort to these customers on a team based approach - thus maximising the number of targets who will be appropriately detailed each of the relevant products contributing to their portfolio value.
With Silhouette™ Call Planner you will:
- Improve the focus on targeting, call planning and territory management.
- Improve the relevance of product detailing and resource allocation.
- Improve the customer centricity focus and relevance of products detailed per customer segment.
- Gain buy-in from sales representatives to the call plan.
- Use the outputs of the call plan to measure future sales force activity (Coverage and frequency versus agreed inputs).
To find out more about Silhouette™ Call Planner, please contact us.